Scott
Scott

Published on Sep 24, 2024, updated on Oct 07, 2026

A color scheme is the combination of colors used in various design disciplines, from fine art to interior design to graphic design. It is a selection of colors that work well together for artistic and design needs.

In both web page development and areas of graphic design, the color scheme is the choice of colors used on the page. A basic color scheme could be the choice of a white or light gray background with single-colored text, like black text.

By pairing different colors with each other, you can create many palettes. For an app, the palette also needs clear roles: surfaces, readable text, actions, selection, and feedback. A pleasing combination becomes useful when people can understand the screen and complete a task with it.

The principles and six illustrated treatments below offer starting points for an app color scheme. A repair-request example then shows how to assign color roles, measure specific foreground/background pairs, and carry the same meanings through normal, error, and submitted states.

App palette connected to a repair-request screen with clear text, primary action, selection, and error roles
Choose colors for the work they do on a screen, then check the combinations people will actually see.

How to Decide Your App Color Schemes

Color wheel introducing app palette selection

Follow the Basic Principles of Color Schemes

Get Familiar with the Color Terminology

Start with a shared vocabulary for discussing color: hue, tint, shade, tone, value, saturation, and contrast.

Color wheel with examples of hue, tint, tone and shade

Hue identifies a color family, such as red or blue. In traditional color terminology, adding white produces a tint, adding black a shade, and adding gray a tone. Value describes lightness or darkness; saturation describes color intensity. These terms help discuss a palette, but they do not replace measuring the contrast of a finished interface.

Use Colors to Display the Component Hierarchy

Use color to reinforce the hierarchy of the task. An important action may be above or below the fold; its position alone does not determine its value. Decide what the user needs to read, choose, or correct on the current screen before assigning emphasis.

One approach is to reserve a stronger color treatment for the primary action and use quieter surfaces for surrounding content. Give related elements consistent treatment so the screen is easier to scan.

A tinted surface can group supporting information, while a solid button can emphasize the next step. Check the text placed on each treatment; a lighter fill does not automatically produce readable text.

Create a Visual Balance

Have you ever viewed a painting up close and noticed how its colors work together? Paintings are made with a variety of materials and by combining colors to provide a visual effect.

Blue rainy-weather screen beside a yellow sunny-weather screen

Similarly, an interface needs a useful range of light and dark values. There is no universally ideal number of variations. Start with enough roles to distinguish the page, cards, text, controls, and feedback, then remove redundant colors that do not explain anything.

Pastel spheres illustrating an app color palette

By utilizing several tones and the appropriate tints for each UI design element, the goal is to achieve a sense of equilibrium.

Use the Principles of Color Psychology

Color associations can inform an initial visual direction, but they do not guarantee a particular emotion or action. Treat the associations shown in the chart below as prompts for discussion, then check the proposed palette with the people and contexts your app serves.

Chart of common color associations to discuss in context

Brand familiarity, context, culture, and personal experience can affect how a color is interpreted. Ask participants what a state or action means on the actual screen instead of asking whether they like an isolated swatch.

A useful result is that someone understands “selected,” “needs attention,” or “ready to submit” without being told which color to follow.

Use Limited Colors to Create Better Attention

Too many competing accents can make priority difficult to see. Use prominent color where it supports the next decision, and keep the rest of the interface calm enough for those elements to stand out.

A smaller set of consistently applied roles is easier to maintain than a new decorative color for every component. Add another role when the information needs it, rather than to meet a palette-size target.

Contextual Consistency

The UI color scheme should use consistent meanings. The same action role can appear in several components; it does not have to be reserved for one physical location such as the header. Conversely, do not make a success state and a destructive action indistinguishable simply because the same brand color is convenient.

Use the 60-30-10 Rule as an Optional Starting Point

The 60-30-10 guideline describes a dominant, secondary, and accent color in those approximate proportions. It can help explore visual balance, but it is not a requirement for every interface. A dense dashboard, a reading screen, and a short form can need very different distributions.

Judge the result by hierarchy and readability rather than the percentage of pixels assigned to each color. Error messages, focus indicators, and selected states need enough prominence even when they do not fit a decorative ratio.

Choose A Type of Color Scheme

Check out Colors Referring to Your Industry

Industry references can reveal familiar visual conventions, but they are not assignments of colors to sectors or genders. Compare relevant products for the roles their colors play: where they show action, caution, selection, or background. Choose a direction that supports your brand and leaves room for clear feedback.

For example, using blue as the brand color does not require every control to be blue. A neutral surface, readable dark text, a distinctive action color, and a separately labelled error treatment can serve the task together.

Understand the Color Preferences of Your Target Demographic

People perceive colors differently, and a demographic category does not establish an individual preference. Test the palette in realistic tasks, lighting conditions, and screen sizes. Include people who use accessibility settings or have difficulty distinguishing colors.

Get Inspiration for Your Color Schemes

If you need help knowing where to start, do not panic! Some websites can help you find great inspiration for your color schemes. For example, Behance, Color Hunt, Pinterest, Dribbble, etc.

Apply and Compare Color Roles in Pixso

Use Pixso’s shared styles and prototypes to apply a palette to real interface elements and review the states together. Keeping reusable text and color styles helps a team compare changes consistently.

Use a five-step palette workflow, giving each step an observable result on the screen:

  • Pick a primary color for the main action, then choose readable text to place on it.
  • Determine color combinations by role: text, action, selection, and feedback.
  • Choose the page and card backgrounds, then measure their foreground pairs.
  • Wireframe the task and apply the roles to its actual labels, fields, and buttons.
  • Compare different schemes on the same normal, error, and submitted screens.

Review the frames with teammates and leave feedback beside the affected elements. Keep the role names stable while trying a different visual palette, so a change from blue to another brand color does not also change what “action” or “error” means.

Try the repair-request exercise below in Pixso with one light theme first. Connect the entry, correction, and submitted frames so reviewers can follow the task, then inspect another theme separately if the product supports it.

Six App Color Schemes and Visual Treatments

The first three examples describe color relationships; the remaining three describe ways to use color in an interface. The illustrations are visual references, not evidence that every text pair or control shown meets accessibility requirements.

Analogous Scheme

Menu screens grouped with neighboring blue, cyan and violet colors

An analogous scheme uses hues close to one another on the color wheel. Usually, one hue dominates while the others add variation. The illustrated menu separates sections with neighboring colors; retain text labels and grouping so people can identify each section without comparing hue alone.

Monochromatic Scheme

Travel screens with a dominant red palette and neutral surfaces

A monochromatic scheme builds from one hue using lighter and darker variations. The illustrated travel interface uses a dominant red family alongside neutral text and surfaces. Make sure secondary text remains readable and reserve a clear treatment for the main action; a unified palette still needs hierarchy.

Triadic Scheme

Phone dashboard using contrasting colors across separate areas

A triadic color scheme uses three hues evenly spaced around the color wheel. One way to balance the combination is to let one hue dominate and use the others as accents.

The illustrated dashboard distributes color across separate areas; labels and numbers still need to carry each area’s meaning.

Colorful Illustrations

Onboarding screens with colorful feature illustrations

Colorful illustrations can introduce a service or explain a feature on an onboarding screen, as the example shows. Keep the message, navigation, and action readable alongside them. Illustration colors do not all need to become control colors in the rest of the app.

Colorful Gradients

Music interface with blue, violet and teal gradients

Gradients can add visual variation to backgrounds and large surfaces. The music interface uses several gradient areas. Test text at the least-contrasting point behind it, and provide a stable backing surface when artwork or gradients would make an essential label difficult to read.

Black & Shades

Watch interface using black, white and gray

Black, white, and gray can create a restrained interface, as the watch-app example shows. A neutral palette still needs visible selection, focus, and feedback. Gray text on a pale gray surface can have poor contrast even when the overall screen appears simple.

Apply the Palette to a Repair-Request Screen

Use a fictional maintenance app where a resident reports a leaking tap. The screen contains a title, location field, description, photo attachment area, and “Send request” action. If the location is missing, the resident needs to find and correct that field before submitting. In this example, the resident enters “Leaking tap” as the description, corrects the missing location to “Kitchen,” and submits. The receipt shows request MR-2048 with the status “Submitted.”

Define semantic roles before adding more swatches. Material 3’s color guidance pairs container roles with appropriate foreground roles, such as primary and on-primary. A custom system can use different names while keeping that pairing explicit.

Role in this exerciseColor pairCalculated contrastUse
Main text#182230 on #FFFFFF16.03:1Title, labels, and entered content.
Supporting text#475467 on #FFFFFF7.69:1Instructions and attachment details.
Primary action#FFFFFF on #175CD35.99:1Send request button label.
Error text#B42318 on #FFFFFF6.57:1“Choose the room that needs repair.”

These ratios are calculated for the exact opaque sRGB pairs shown, using the WCAG relative-luminance formula. Values are displayed to two decimals; compare the unrounded values when testing a threshold. They do not establish that the whole screen or a different background passes.

WCAG’s text-contrast criterion generally requires 4.5:1 for normal text and 3:1 for qualifying large text, with stated exceptions. For comparison, #98A2B3 on white is about 2.58:1, so it would fail the normal-text threshold for a useful field instruction. Do not select a muted text color only because it looks subtle.

In the error state, pair the colored message with its text and a visible field association. In the receipt, use a status label such as “Submitted” alongside any success icon. Color must not be the only visual means of communicating the state. A red border without an explanation leaves the resident guessing what to change.

Also inspect the controls themselves. Non-text contrast guidance addresses the visual information needed to identify controls and states against adjacent colors. The button’s text ratio does not automatically verify a focus ring, checkbox mark, or field boundary. Test each element that actually carries information.

Create the normal, missing-location, and submitted frames side by side. Keep the same action and feedback roles across them. If the brand accent changes, update the relevant shared style and measure its new foreground/background pairs again. For a dark theme, specify and test a separate set of pairs; simply inverting the light palette can change emphasis and readability.

Pixso editor comparing the missing-location form and submitted receipt for repair request MR-2048
Compare the same task across its states while keeping action, text, and feedback roles consistent.

Ask a participant to send a repair request, find the missing location, and identify whether the request was submitted. Watch which element draws attention and whether the status is understandable without naming its color. That task gives a palette a practical standard: it must support reading, correction, and a clear next step.

Back to top
Share on X
Share on Facebook